SEO Executive

This assignment is designed to evaluate your ability to analyze a webpage from an SEO perspective, conduct keyword research, identify ranking opportunities, and recommend practical actions to improve organic search performance. We are looking to understand how you approach SEO problems, prioritize opportunities, and communicate your recommendations – not just the final output.

Review the following page: https://rtcamp.com/enterprise-wordpress-development/

Part 1: SEO Audit

Perform a brief SEO audit of the page and identify:

• 5–10 opportunities for improvement
• Any on-page SEO issues
• Any content gaps
• Any technical SEO observations
• Any UX or search intent concerns

Prioritize your recommendations from highest to lowest impact.

Part 2: Keyword Research

Conduct keyword research for the page shared above.

Provide:

• 10–15 target keywords
• Search intent for each keyword
• Which keywords you would prioritize and why
  

Part 3: Ranking Strategy

Assume rtCamp wants to rank for the keywords you identified.

Provide a brief action plan covering:

• Content improvements you would make to the page
• Additional content you would create to support rankings
• Internal linking opportunities
• Any authority-building recommendations

Keep your answer concise and practical.

What We're Evaluating

• SEO fundamentals
• Keyword research skills
• Ability to identify content opportunities
• Understanding of search intent
• Prioritization and problem-solving
• Communication clarity